iWorld
OTTplay Premium adds more regional flavor with aha Telugu & Tamil
Mumbai: India’s first AI-powered streaming, recommendation, and content discovery platform, is thrilled to announce the strategic on-boarding of aha, a dynamic addition to its premium content lineup “aha”, renowned for its high-quality Telugu and Tamil-language content, brings a unique flavor to OTTplay Premium’s platform. This collaboration enhances the diversity of available content while also playing a crucial role in strengthening OTTplay Premium’s presence in the regional market.
With an extensive array of exclusive Telugu & Tamil movies, original series, and engaging shows spanning various genres, aha Telugu & aha Tamil with OTT play Premium is set to captivate the audience with its diverse and culturally rich content. This partnership is a testament to OTTplay Premium’s commitment to delivering unparalleled entertainment experiences to its subscribers and strategically aligns with aha’s expertise in providing top-notch Telugu and Tamil-language content.
“We are pleased to announce the addition of aha Telugu & aha Tamil to the OTTplay Premium portfolio. This collaboration extends beyond content expansion; it represents a transformative shift in the essence of entertainment. This partnership transcends boundaries; it’s a fusion of quality, cultural resonance, and the sheer joy of storytelling. We are confident that this collaboration will not only redefine streaming experiences but also establish a lasting connection with our esteemed regional audience” said OTT play CEO & co-founder Avinash Mudaliar.
aha CEO Ravikanth Sabnavis said, “We are delighted to announce this strategic partnership with OTT Play, a pivotal step in our ongoing mission to become an integral part of every Telugu and Tamil household. In the dynamic landscape of digital entertainment, aha envisions itself not just as a leading Telugu and Tamil OTT App but as a cultural companion for families across regions. With OTT Play, we are excited to amplify our efforts and reach an even wider audience. OTT Play’s reputation as a key player in the digital streaming realm aligns seamlessly with aha’s vision, making them an invaluable strategic partner on our journey. Together, we aim to redefine the entertainment experience, ensuring our exclusive content resonates with viewers on a profound level. As we forge ahead, we are eager to share the excitement and joy that our content brings to the OTT Play family.”
OTTplay Premium subscribers can now enjoy a seamless transition to aha’s Telugu & Tamil content, exploring a wide range of options from blockbuster movies to critically acclaimed original series, all while tapping into aha’s expertise in delivering exceptional Telugu and Tamil-language entertainment.
The expansion of the content horizon ensures that OTTplay Premium continues to be a go-to destination for entertainment enthusiasts seeking variety, quality, and innovation. This exciting collaboration reflects OTTplay Premium’s dynamic approach to staying ahead in the competitive streaming landscape, fostering creativity and audience engagement.
iWorld
Telcos push for unified rules as spam shifts to OTT platforms
Over 80 per cent fraud moves online, operators seek common framework.
MUMBAI: The spam may have left your phone network but it hasn’t left you alone. India’s telecom operators are once again dialling up the pressure for a unified regulatory framework, warning that fraud is rapidly migrating to internet-based platforms where oversight remains far looser. According to industry communication, a leading operator has written to multiple arms of the government including the Department of Telecommunications, the Ministry of Electronics and Information Technology and the Ministry of Finance arguing that tighter controls on traditional telecom networks are inadvertently pushing bad actors towards over-the-top (OTT) communication platforms.
The concern is not new, but the framing has sharpened. What was once an industry grievance is now being positioned as a consumer protection issue. Operators say that tackling spam in silos no longer works, as fraudsters seamlessly shift across platforms, exploiting regulatory gaps. The result: a moving target that traditional safeguards struggle to contain.
Executives point to a clear shift in fraud patterns. OTT platforms are increasingly being used for phishing links, impersonation scams and bulk unsolicited messaging, with industry estimates suggesting that over 80 per cent of spam activity has now migrated online. In this environment, the lines between telecom networks, messaging apps and financial fraud are blurring fast.
At the heart of the industry’s demand is a call for a technology-neutral regulatory framework, one that applies consistently across telecom and internet-based communication services. Operators argue that the absence of uniform safeguards, such as sender verification systems, robust spam filters and clearly defined accountability mechanisms, has created enforcement blind spots that fraudsters are quick to exploit.
The proposal is straightforward but far-reaching. Telcos are pushing for baseline anti-fraud measures across all communication platforms, alongside faster response systems and deeper coordination between ministries. Given the interconnected nature of telecom networks, digital platforms and financial systems, they argue that fragmented oversight only weakens the overall defence.
The broader issue is regulatory arbitrage, the ability of bad actors to hop between platforms based on which is least regulated at any given time. Without harmonised rules, operators say, efforts to curb fraud risk becoming a game of whack-a-mole.
As digital communication continues to expand, the debate is shifting from who regulates what to how consistently it is regulated. For now, telecom operators are making their case clear: in a world where spam travels freely, regulation cannot afford to stay fragmented.
