MAM
OTTplay launches print campaign for India vs Zimbabwe T20 clash
Creative ads in Hindustan and Hindustan Times turn match excitement into front-page conversation.
MUMBAI: OTTplay just bowled a googly with print because when cricket fever hits, even newspapers are swinging for the fences. As India gears up for the high-stakes T20 clash against Zimbabwe, OTTplay has rolled out a sharp, context-driven print campaign across leading Hindi and English dailies Hindustan and Hindustan Times transforming match-day buzz into eye-catching front-page moments. The bilingual execution taps into the emotional rollercoaster of cricket fandom, mirroring the anticipation, cheers, nerves, and collective energy that grip homes and streets during big games.
Building on its earlier India–Pakistan creatives that went viral for their topical wit, OTTplay uses print not as a static medium but as a dynamic storytelling canvas. The ads capture the cultural pulse of T20 viewing loud celebrations, superstitions, last-minute nail-biters and position the platform as the go-to companion for deciding what to watch next, whether it’s live sports or post-match binge.
OTTplay co-founder & CEO Avinash Mudaliar said, “Cricket in India is never just a sport, it’s a shared national emotion. We wanted to tap into that collective anticipation and turn it into a front-page moment that people could feel, not just see. By rolling it out across both Hindi and English newspapers, we ensured the excitement resonated with readers in the language they connect with most.”
The campaign reinforces OTTplay’s philosophy of real-time, culturally attuned marketing embedding the brand in moments Indians live passionately rather than just advertising to them. As the leading OTT aggregator with 30 plus streaming platforms, OTTplay simplifies discovery while positioning itself as part of the live-sports conversation. Catch the India–Zimbabwe match live on OTTplay.
In a digital-first world, OTTplay’s print play proves old-school pages can still deliver new-school impact turning a simple match preview into a shared, smile-inducing ritual one headline at a time.
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
