iWorld
OTTplay forays into streaming aggregation in partnership with 12 OTTs
Mumbai: Over-the-top (OTT) content recommendation platform OTTplay forays into streaming with the launch of its premium service in partnership with 12 Indian and international OTTs.
The OTT aggregator has partnered with platforms such as Sonyliv, Zee5, Lionsgate Play, Sun Nxt, ShemarooMe, Curiosity Stream, ShortsTV, Docubay. It has also launched four international streaming services in India with Hallmark Movies Now, Dust, Fuse+ and Tastemade+.
It offers five premium subscription plans which offer five Hindi OTTs, eight English OTTs, four OTT focused on South languages and five assorted OTTs.
The pricing platform starts at Rs 50 per month to be paid annually. A user that purchases an OTTplay premium subscription pack could save anywhere between Rs 3,000 to Rs 12,500 per year, claims the platform.
OTTplay has a user base of five million who navigate the complex OTT landscape with AI-based personalised recommendations every month. Users can discover titles across multiple OTT platforms as well as get relevant content by OTTplay’s editorial team in terms of ratings, reviews, interviews and news.
“We specialise in curation, aggregation, recommendation and hence personalisation. With the launch of subscriptions on the OTTplay app, we now have a better understanding of our viewer’s preferences through not just their stated preferences, but also their actual consumption patterns, and we are very excited to see the upgrade in the accuracy of our personalized OTT recommendations across platforms, genres and languages,” said OTTplay’s founder Avinash Mudaliar.
He further said, “Our aim is to enable consumers to spend time watching their favourite content, not searching for it; according to a recent Accenture report, close to 70 per cent of Indian OTT consumers find the process of navigating different OTT apps ‘frustrating’, and that is the precise problem we had set out to solve with OTTplay.”
“Our partnership with OTTplay is an exciting opportunity to expand our international footprint as we bring Hallmark Movies Now to India for the first time,” said SVP international distribution Francisco Gonzales. “Indian audiences now have a one-stop destination to access a curated mix of signature Hallmark content.”
“Our endeavour has been to ensure that viewers are provided with a curated line-up of content for the best viewing experience. Taking this forward, we are excited to partner with OTTplay to reach a large and diverse sector of consumers with a digitally-driven offering enabling consumers to spend more time watching than searching – this is in-line with our ethos of ‘play more, browse less’. We look forward to a successful partnership with the end user discovering the best of content, said Lionsgate Play EVP Amit Dhanuka.
“We are excited to be a part of this endeavour aimed at broadening the horizons of digital content consumption and improving online entertainment experiences for consumers,” said a spokesperson from Zee5. “At Zee5, we passionately believe in and have been democratising content for the country’s diverse entertainment seekers through innovative offerings with an added value proposition. With this collaboration, we aim to strengthen our connect with the wider audience base and enable them to enjoy Zee5’s extensive and diversified content library.”
“At Curiosity, we know our audiences want to know more and our factual content and documentaries satisfy that need. We are very pleased to partner with OTTplay as they optimize valuable insights to superserve their consumer with the factual content they are searching for, providing for the ultimate customer experience,” Curiosity Inc. managing director and head of international Bakori Davis.
OTTplay premium offers content across 12 OTT platforms, 10 Indian languages, a host of international languages, 18+ genres and 20,000+ shows. The platform works seamlessly across all operating systems and does not need any additional hardware to be installed. OTTplay is available as a website as well as on iOS and Android apps.
“I am delighted to direct Kanda Naal Mudhal. It has an eccentric plotline with significant characters who have their set of dreams and desires,” said director Radha Krishnan. “How each of the characters fulfil their dreams while also balancing their relationships is the crux of the story. Furthermore, it was a treat to direct such a terrific ensemble with tremendous acting prowess, with the rustic locations serving as a complement. I am grateful that Colors Tamil has given me the opportunity to be a part of the show where all characters represent an important facet of society.”
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
