GECs
OTT originals not faring well on TV: BARC-Nielsen
MUMBAI: With productions halted, some Hindi GECs, such as Star Plus and Zee TV, aired some shows from OTT platforms in the evening slots but they haven’t found the expected audience, according to BARC-Nielsen report. OTT digital shows haven’t performed well for the HSM urban audiences. All the shows have seen a drop compared to pre-Covid2019 time as well as the earlier week 14.
Hotstar show Hostages, which airs at 10.30 pm on Star Plus, got 255,000 impressions in the HSM urban in week 15-16 while the timeslot had 547,000 impressions in week 14 and 2,987,000 impressions in the pre-Covid time for the same time slot. The show on air before Covid2019 was Ye Hai Chahatein.
Baarish on Zee TV at 9 pm saw 750,000 impressions in week 12-15 while the same time slot a week earlier got 3854,000 impressions in week 14. The timeslot had 3898,000 impressions in the pre-Covid time. This replaced its flagship Kumkum Bhagya.
Karrle Tu Bhi Mohabbat on Zee TV at 8 pm got 837,000 impressions in week 12-16, while the timeslot had 7293,000 impressions in week 11 and 6650,000 impressions in pre-Covid time for the same time slot. The pre-covid time aired Guddan Tumse Na Ho Payega.
Kehne Ko Humsafar Hain on Zee TV at 10.30 pm got 497,000 million in week 12-16, while in week 11, this timeslot had 2228,000 impressions and the slot had 1654,000 impressions in pre-COVID time. Ishq Subhan Allah aired in this timeslot in the pre-covid time.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
