iWorld
Now learn cooking with Airtel Digital TV
MUMBAI: One Take Media Co., leading content production and Value Added Service provider company based in Mumbai, today announced that it has partnered with Airtel Digital TV, the DTH arm of Bharti Airtel to launch a new cooking channel – Aapki Rasoi.
With a collection of the finest Indian recipes and Celebrity Chef Based Cooking Shows, Aapki Rasoi will enable customers to learn unique recipes. The channel will be available to customers on channel number 407 on Airtel Digital TV for a nominal subscription fee of of Rs. 45/- per month.
Richa Kalra, Product Head– Airtel Digital TV added, “We are delighted to launch an unique cooking channel for our customers. We promise to continue adding innovative content to our portfolio enabling customers to make the most of their television time.”
Mr. Anil Khera, Founder & CEO – One Take Media Co. said “Aapki Rasoi” every episode is a clutter breaking show by internationally acclaimed Celebrity Master Chefs from India and abroad who takes the audience on a journey taking humble, home grown Indian dishes and elevating it to new heights by adding an international twist.”
The list of Celebrity chefs on the channel include Vicky Ratnani, Ajay Chopra, Aditya Bal, Harpal Singh Sokhi, Nilesh Limaye, Bhairav Singh amongst others. Customers have to simply give a missed call to 9109454545 to activate the service.
iWorld
Bullet microdrama app crosses 10 million downloads on Play Store
Top shows clock millions of views as platform expands across 7 languages
MUMBAI: Short, sharp and shooting ahead, Bullet microdrama app is proving that in the age of shrinking attention spans, brevity isn’t just the soul of wit, it’s the engine of growth. The platform has crossed 10 million downloads on the Google Play Store, marking a significant milestone as microdramas carve out a firm space in India’s fast-evolving digital entertainment ecosystem. The surge reflects a growing appetite for snackable, high-impact storytelling, with Bullet leaning heavily into quick, engaging narratives that resonate across diverse audiences.
The traction is visible not just in downloads but in content performance. Among its top titles, Rickshaw Romeo leads the pack with 9.1 million views, followed by Auto Raja at 3.4 million, Laxmi Raj at 2.6 million, Lady Boss, With Love at 2.2 million, and Dear Didimoni at 1.9 million. The numbers point to a platform steadily building repeat engagement rather than one-hit virality.
Beyond the app, Bullet’s digital footprint is also expanding. The platform has crossed 100,000 followers on Instagram, signalling a growing community that extends beyond passive viewing into active content discovery and sharing.
A key differentiator lies in its linguistic spread. With content available across 7 Indian languages, Bullet is positioning itself as one of the more inclusive players in the microdrama space, tapping into regional storytelling to drive scale and relevance simultaneously.
The milestone comes at a time when short-format storytelling is gaining serious momentum, with platforms experimenting to balance volume, novelty and retention. Bullet’s early traction suggests that audiences are not just scrolling, they’re sticking around, one bite-sized episode at a time.
