DTH
Nortel, Vodafone Spain to demonstrate the evolution of 3G
MUMBAI: Communications services provider Nortel and Vodafone Spain will be demonstrating mobile calls at 3.6 megabits per second at the 3GSM World Congress 2006 in Barcelona, Spain. The event takes place from 13 to 16 February.
At these rates customers have access to higher speed broadband than the majority of European fixed broadband connections operating at two megabits per second, providing truly mobile broadband connectivity while 1.8 megabits per second will initially be rolled out commercially.
Nortel has upgraded Vodafone Spain’s UMTS network covering the World Congress location in Barcelona to deliver live HSDPA (high speed downlink packet access) services to a select number of customers’ handsets and laptop datacards across the 3GSM world congress event. Both Vodafone Spain and Nortel will use the HSDPA network to support demonstrations for customers and organisations about the mobile services that they can expect to benefit from when the solution is rolled out.
In addition, further demonstrations of the potential of UMTS services in spare spectrum at 900MHz will be given at 3GSM to illustrate its potential use in delivering better mobile broadband coverage. Vodafone and Nortel support the authourisation of 900MHz for UMTS services in various European regions,
including Spain, to increase the availability of mobile broadband services.
UMTS in the 900 MHz band is a cost effective way of delivering high-speed mobile coverage by providing up to 60 per cent site reduction savings in rural areas as well as improved quality of service through enhanced in-building penetration by 25 per cent in urban areas.
Corporate demonstrations of HSDPA and UMTS will use 3G datacards in laptops to show how employees can use mobile broadband to stay connected to corporate networks and benefit from secure connectivity that provides instant messaging, large file data transfer as well as new applications for the mobile workforce.
Demonstrations of the consumer applications for HSDPA will involve new handsets with high quality live TV, High Definition video on demand, MP3 streaming and presence awareness amongst groups of friends. Vodafone director global radio and access networks Fergal Kelly says, “Vodafone has seen a huge increase in the number of 3G (UMTS) users in Spain in the last few months, with Christmas being a very busy period
“Providing a clear evolution of these services in both speed, by upgrading to HSDPA with Nortel, and coverage, through the potential use of the 900MHz spectrum in Spain is vital to highlight where our services are moving and how we are going to continue to delight our customers into 2006 and beyond.”
Nortel VP GSM/UMTS portfolio Alain Biston says, “As we lead the transition of HSDPA from the laboratory into live, commercial, deployments, we are working hard with operators such as Vodafone to highlight the personal and work benefits increased broadband mobile coverage can bring.
“At 3GSM World Congress, we are aiming to show how to bring true Enterprise mobility and connectivity to Europe as well as how to deliver the entertainment services of the future.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
