DTH
DishTV selects Wyplay to provide middleware and VAS to STBs
MUMBAI DishTV has selected creator of software solutions for pay-TV operators Wyplay, to provide its Frog Turnkey Middleware and associated class leading value added services on its STBs.
The DishTV concept has created some excitement amongst the operator community which is struggling for freedom from the monopolistic construct of the pay-TV space. Future solutions’ will be built from top partners’ products while keeping in mind the idea of flexibility, openness and the possibility to evolve without constraints and any E2E lock.
Speaking on the occasion, DishTV COO VK Gupta said: “Being the pioneer and market leader, DishTV has selected Wyplay as our future middleware partner. Wyplay will enable DishTV in delivering class leading value added services on both one-way and connected STB’s with its expertise, innovative technologies and a holistic approach to customer engagement that is fully in line with DishTV’s’ driving purpose to provide ‘Service with a Passion’. This is an ultimate move made towards ensuring customer engagement and satisfaction.”
Recognized as a global leader in innovative software solutions for TV operators, Wyplay brings its expertise and know-how to the table, in particular through the integration of its browser-based middleware on new generation set-top boxes, the customization of its HTML5 user interface, execution excellence to deliver an easy-to-use and smooth user experience, and improved overall performance in terms of flexibility, fluidity, speed, and responsiveness.
Wyplay CEO Jacques Bourgninaud, said: “We are thrilled to partner with DishTV, Asia’s largest DTH company, in delivering a brand new customer experience to its subscribers.” He added: “After several months of assessment and preparation, we are now confident that all conditions needed for a successful international expansion of Frog Turnkey solution are in place, especially in terms of collaboration with STB manufacturers supporting our solution. We are now in the home stretch before the deployment of our offering, and excited about prospective for development in this new unique market.”
Beyond European and Latin America markets, Wyplay confirms its strategy of expansion with its Frog Turnkey solution. Launched last September, Frog Turnkey solution incorporates all features required for traditional linear broadcast TV consumption, on-demand contents, applications distributed over the Internet, backend components and a modern user experience. Frog Turnkey aims to bring an attractive digital TV experience to subscribers with an affordable business model and fast deployment model for operators.
With Frog Turnkey solution, Dish TV’s customers will have access to a complete end-to-end offering from back-end broadcast services to an advanced client managing Live TV, Record, Push VOD and Interactive Applications.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
