iWorld
Idea Cellular to offer live TV, music services
MUMBAI: It’s the charge of the telco brigade. First Airtel and Reliance Jio hared into the content space by announcing their Wynk, Wynk Video and Wynk Games and JioGames, JioCinema, JioTV, JioPlay, JioOnDemand services offering an array of video, music, game chat apps. Now it’s the turn of another telco major – the Aditya Birla group owned Idea Cellular – to do the same. In an investor presentation, the company says it is planning its own range of mobile digital services right from live television to videos to music to games to music to news/magazines to chat and even money transfers.
First off the blocks will be Idea Game Spark (Q3 FY 2017), Idea Videos and Idea Music before the last quarter of FY 2017 (January-March 2017). Idea TV, Idea News/magazines, Idea storage and Idea chat will follow in FY 2018 (April 2017 onwards).
In the presentation, Idea says it expects mobile data usage to sky rocket just like voice over mobile did in the growth phase of wireless telephony. About 1.1 billion Indians will get access to wireless broadband by 2019-2020 (250-300 million in March 2015), and the subscriber base of 3G/4G services is expected to rapidly swell from 130 million in March 2016 to 540 million by 2021. Idea expects data consumption per user to more than treble from the current 475 MB per month in the same period.
In March 2016, it had 22.8 million wireless broadband subs each of whom consumed 642 MB of data per month. Idea explains that its broadband services today are available to 400 million Indians; it is targeting to expand that 500 million by March 2017. It’s on course to have nearly 100,000 data sites active in 17 circles by the end of FY-2017.
With the launch of its digital content and other apps, mobile subscribers are likely to be spoiled for choice and competition is expected to hot up between Jio, Airtel, Vodafone and Idea. For television channels and content creators, however, it’s going to open up new worlds of opportunity.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
