e-commerce
Nielsen audience data hits Amazon Ads ecosystem
NEW YORK: Nielsen has plugged its prized audience segments into Amazon’s advertising machine, firing up a fresh race for precision targeting across one of the world’s most powerful retail media networks. The global measurement giant has rolled out its Nielsen Marketing Cloud datasets across Amazon DSP and Amazon Marketing Cloud in India, giving brands a sharper aim at consumers and a smoother path from insight to activation.
The timing is aggressive. Marketers are demanding proof that every ad rupee works harder, and Amazon’s closed-loop shopper environment offers the fastest feedback in town. Access to Nielsen’s segments means advertisers can now target by real-world behaviours that stretch from shopping baskets and video habits to device usage and household demographics.
Through Zeotap Data Distribution, agencies and brands can activate campaigns using Amazon’s rich first-party supply including Prime Video, Twitch, Freevee, Fire TV and Alexa, along with third-party inventory. Inside Amazon Marketing Cloud, they can analyse and refine using Nielsen’s premium, privacy-safe data in a secure clean-room set-up.
Kirsten Cummings, general manager, outcomes at Nielsen, said the partnership boosts marketers’ ability to lift ROI with the industry’s most trusted datasets and person-level panels. Vishal Tanwar, vice-president, partnerships at Zeotap Data, called the move a major stride towards building and distributing highly effective global audiences at scale.
The pitch is simple: more accurate data, less wasted media and outcomes that brands can see almost instantly. As retail media networks surge and traditional cookies crumble, this tie-up puts Nielsen squarely at the centre of media planning’s newest power shift.
Marketers now have a sharper weapon in the battle for attention. If it fires as promised, this could be the start of a fresh fight for data supremacy — and nobody wants to be left aiming in the dark.
e-commerce
Flipkart and Uber team up to let users earn Supercoins on rides
New partnership turns everyday commutes into rewarding journeys for millions of Indians.
MUMBAI: Flipkart and Uber have joined forces to give riders a little extra mileage this time, in the form of Supercoins. The two platforms have announced a collaboration that allows Flipkart users to earn 4 per cent of their Uber fare as Supercoins on every eligible ride, up to a maximum of 150 coins per trip, with no cap on total earnings. The coins are credited directly to the user’s Flipkart account and can be redeemed across the Flipkart ecosystem, including Flipkart Minutes, Cleartrip, and partner offerings.
New Uber users or those who haven’t used the app in the last 84 days can earn an additional 150 bonus Supercoins by completing their first ride within 28 days of linking accounts. Users who link their accounts between 15 and 30 April 2026 and complete their first ride within 28 days will receive another 50 bonus SuperCoins.
Flipkart vice president, payments and supercoins Gaurav Arora said, “Supercoins is evolving into a broader rewards layer across everyday use cases. Mobility is a natural extension, and this partnership with Uber allows us to integrate more seamlessly into how customers transact daily.”
Uber director of business development at India and South Asia Arnab Kumar added, “This integration allows us to extend additional benefits to riders in a simple and intuitive way, while building on how users engage with everyday services across platforms.”
The partnership brings together two high-frequency consumer platforms and reflects a growing trend of integrating loyalty rewards into daily mobility and lifestyle experiences.
In a country where commutes are a daily reality, Flipkart and Uber have found a smart way to make every ride a little more rewarding. With Supercoins now earned on the go, users can turn their everyday journeys into opportunities to save and enjoy more across the Flipkart ecosystem. The partnership is a win-win that puts loyalty on the fast lane.
