Kids
Nickelodeon collaborates with Google to launch Nickelodeon Ludo
Mumbai: Ludo is one of the most popular games enjoyed by people across all age-groups. The lockdown saw a resurgence of Ludo as people remained indoors and looked for virtual means for entertainment. Catching up on the trend, Nickelodeon teamed up with Google and launched Nickelodeon Ludo, an innovative format to play the game hands-free with your favourite Nicktoons’ pegs and their voice.
The game will enable the users to play using just their voice on the device. Adding a tinge of spunk to the classic game from Google, for the first time ever, users will be able to play Nickelodeon with a little voice help from Google. The game will have four houses with only two pegs each, with faces of their favourite Nicktoons on the pegs in each house and all one has to do is say ‘Ok Google, talk to Nickelodeon Ludo’. While teams with Green and Red colors will be renamed as Motu- Patlu, and Rudra Rangeela, that of Blue and Yellow will be re-named as Shiva- Reva, and Happy- Pinaki, respectively. Nickelodeon Ludo will be available in English language and be open for all users.
The channel has also devised expansive influencer promotion and digital engagement through an array of exciting activities to drive their attention to Nickelodeon Ludo.
“Nickelodeon has always endeavoured to engage with its young viewers by providing them unique and immersive experiences through multiple touchpoints that are unparalleled. This association with Google is yet another step towards collaborating with like-minded partners and creating a platform to experience different aspects of the media & entertainment ecosystem thus transporting them to the world of fun with their favourite Nicktoons,” said Viacom 18, Kids TV Network, marketing head Sonali Bhattacharya.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
