Kids
Nick to launch four new shows in May
MUMBAI: Nick has a scorching hot line-up this summer. After launching Trollz in February, Gili Gili Gappa in March and Drake & Josh on 1 April, Nick is launching four new shows in May.
This brings the tally of new shows on Nick in 2006 so far to seven, not to mention new episodes, a fully made-over programming schedule and marketing events.
Nick India vice president and general manager Hema Govindan said, “The four new shows are in line with Nick’s programming plans to introduce more than 500 episodes of new programming for the kids this year. We’re also making some major changes to our programming grid so watch out for that. With a philosophy that puts kids first, Nick strives to keep the excitement alive for kids given their short attention span and quest for newer things.”
First up, the Nick Jr. pre-school block sees a complete makeover with three new shows including Peppa Pig, Dougie in Disguise and Lazy Town all launching on 8 May.
Peppa Pig is a cheerful pre-school show about a family of pigs. Peppa is a loveable, cheeky little piggy who lives with her little brother George, Mummy Pig and Daddy Pig. Peppa’s favourite things include playing games, dressing up, days out and jumping in muddy puddles. Her adventures in growing up and making friends always end happily with loud snorts of laughter.
Dougie in Disguise is a pre-school show about Dougie, an ordinary kid. He loves to play with his sticker albums which turn into a living world through Dougie’s imagination. In each episode Dougie, with his viewers, meets new friends and enjoys exciting adventures in a unique environment, with songs and beautiful animated stickers. It’s a world of magic and wisdom where Dougie overcomes situations with his little dog while interacting with the audience.
Lazy Town is a one-of-its-kind comic live action-cum-animation series about health and fitness for kids. Eight-year-old Stephanie has just moved to a strange new place called Lazy Town where people like to lounge and do nothing, where the word “healthy” brings her blank stares and the word “broccoli” can cause people to scream.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
