Kids
Nick bags Peabody award for ‘Dora the Explorer’
MUMBAI: Kids’ channel Nickelodeon may have yet to make its presence felt in India, but it continues to garner accolades in the US. Its show Dora the Explorer recently won a Peabody.
29 winners were chosen from over 1000 entries for the annual awards hosted by the University of Georgia. The presentation will take place on 17 May in New York. Katie Couric who co-anchors NBC’s Today show will host the ceremony.
In citing Nick’s show, the organisation issued a statement saying, ” “Knights, dragons and talking drawbridges are a few of the appealing devices used in this inventive series to teach Spanish phrases to its young audience, and in doing so emphasise the importance of multilingual education.” There was more good news for Viacom. Its campaign Fight for Your Rights: Protect Yourself public education partnership that was done in association with the Kaiser Family Foundation was cited.
HBO was honoured with three Peabodys. The Wire was recognised by the Peabody Board as “one of the most intense and complex narratives television viewers have seen. War Photographer a documentary about Pulitzer Prize winner photographer James Nachtwey and To Live is Better than to Die an account of a family’s grim struggle with HIV/Aids in rural China were also cited.
BBC America’s The Office also won acclaim from the organisation. The show was praised for its ability to draw laughs despite the absence of predictable jokes, easy punch lines, a laugh track and big name stars.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
