News Broadcasting
News18 India stays a cut above as Hindi news crown slips from rival Aaj Tak
MUMBAI: When it comes to news wars, News18 India is scripting the headline itself by clinching the Hindi news crown yet again. The latest BARC report cements its dominance, showing the channel outpacing rival Aaj Tak by a clear margin across both overall and primetime viewership.
Between Week 32’25 and Week 35’25, News18 India drew a whopping 83,768 AMA’000s, leaving Aaj Tak trailing at 79,108 AMA’000s. The gap widens in the fiercely contested evening primetime slot (6 pm–11 pm), where over 12 weeks (Week 24’25–Week 35’25) News18 India commanded 36,480 AMA’000s, while Aaj Tak managed 27,916 AMA’000s. (Source: BARC | TG: NCCS All 15 plus | HSM).
This streak of leadership underscores how the channel has become the go-to destination for audiences seeking credible, fast, and impactful journalism. Its combination of breaking news speed, on-ground reporting, and sharp debates has given it a formidable edge in the Hindi-speaking markets.
Fronting this rise are a powerhouse of star anchors Kishore Ajwani, Amish Devgan, Rubika Liyaquat, Prateek Trivedi, Aman Chopra and Pankaj Bhargava whose shows consistently set the evening agenda with fiery debates and exclusives.
Part of the larger News18 Network, the channel has also extended its clout beyond TV screens, strengthening its hold across digital platforms to capture viewers wherever they consume news.
With these numbers, News18 India isn’t just reporting the story, it’s becoming the story, turning primetime battles into a showcase of audience trust and loyalty.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
