e-commerce
New ‘gourmet category’ coming soon on Snapdeal
MUMBAI: Continuing its category expansion spree, Delhi-based e-retailer Snapdeal.com has become the first online major to enter into non perishable food category. In a deal with the veteran chef Sanjeev Kapoor, the e-commerce company will soon offer a gourmet section to its customers.
The industry pioneer, also known to author various cookbooks will be working closely with the website to launch the category.
Talking about his latest venture with Snapdeal.com, Kapoor said, “This collaboration will bring good quality products to India at par with the rest of the world. People here find it difficult to find good gourmet products, through this tie-up, we will be able to provide excellent products to the customers.
“All my endeavors are in line with the aim to glorify the richness of our food culture and to keep alive the traditions of the Indian kitchen. This new association with Snapdeal.com will now enable people across the country to order products like snacks, confectionery, international groceries, exotic dry fruits and nuts at their doorstep just with a simple click of a button,” he added
The gourmet category will launched with chef’s brand WonderChef which already sells some of its products on the site.
The section will include assortment of food products and beverages including ready to cook items, spreads and jams, wide range of Indian and international groceries, confectionery, chocolates and desserts.
Snapdeal VP fashion Amit Maheshwari said, “This launch will further strengthen Snapdeal’s leadership as a marketplace and a destination of choice for all kind of products across categories which fulfill customers’ both home and business requirements.”
The chef added, “We have been dealing with Snapdeal at a strategic level with our brand WonderChef which has seen huge success on the portal. So when they approached us this new deal and we jumped on board.”
Even though the chef did not comment on how much the deal is worth, he added that if someone as credible as Ratan Tata is trusts the site, it’s not tough to take that extra leap of faith.
Recently Snapdeal also tied up with Tata homes to sell houses online and also entered into a partnership with Croma to sell its electronics products online. Ratan Tata, the former chairman of salt-to-steel Tata conglomerate also bought a stake in the online retailer.
e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
