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New GEC Star Prime in the works for Star India

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MUMBAI: Star India is gearing up to spread its wings by adding a premium-offering channel to its bouquet of offerings. The new general entertainment channel (GEC) will offer premium content to the audience.

According to an industry source, the new channel will be called Star Prime. What is interesting about the development is that Star Prime could either be a television channel or be a part of the digital platform Hotstar or both.

However, when Indiantelevision.com reached out to Star India, a company official denied the news.

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Star India is one of India’s largest media conglomerates, a fully owned subsidiary of 21st Century Fox. Star India is home to Star Plus, one of India’s top Hindi GECs. The network also owns a number of popular channels such as Star Bharat, Star Gold, Channel V, Star World, Star Movies, Star Utsav and Movies OK.

The company’s sports portfolio, Star Sports, consists of 12 channels across Hindi, English and Tamil. The company has a major presence in sports, most notably for its Rs 16,347.5 crore purchase of the Indian Premier League’s media rights for 2018-2022.

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GECs

Samsung TV Plus launches Kings of Comedy channel

New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.

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MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.

The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.

Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”

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Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.

Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.

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