News Broadcasting
Network18 logs out the competition with digital dominance drive
MUMBAI: Clicks, clout, and Comscore cred Network18 is spelling it all out in black and white. The media group has taken its digital victory lap to print with a bold ad campaign in The Indian Express and Business Standard, calling time on Times Internet’s top spot.
Armed with March 2025 data from Comscore, the ads proclaim a sweeping lead: Network18 clocked 315 million unique digital visitors 55 per cent more than Times Internet’s 202 million. And on social media, the gap turns into a chasm, with 212 million unique users tuning in to Network18 content nearly six times more than Times Internet’s 34 million.
The bragfest doesn’t stop there. News18.com, the group’s flagship news platform, also takes centre stage, claiming 251 million unique visitors 38 per cent more than The Times of India, which drew 182 million. That’s a lot of extra eyeballs for what’s often seen as the underdog in the English news race.
Meanwhile, in the world of bulls, bears, and breaking business scoops, Moneycontrol has emerged as the Street’s top tip. With 39.33 million unique visitors across desktop and mobile, it’s outpacing The Economic Times (34.14 million) by 15 per cent. The message? If you’re looking for your next market move, Moneycontrol might already be a few steps ahead.
With the campaign splashed across major dailies, Network18 seems to be saying: the scoreboard’s up, and the numbers don’t lie.
