iWorld
Netflix shares sink after it misses Q2 subscriber growth expectations
MUMBAI: Making some analysts’ prediction true, Netflix could not live up to its second-quarter earnings expectations. The streaming video giant added 5.15 million subscribers worldwide compared to the expectation of 6.2 million new subscribers. Following the result, the company’s stock fell down 14 per cent.
In the domestic market of the US, the company added 670,000 subscribers while in international market it signed up 4.47 million subscribers. For domestic market Wall Street analysts expected 1.23 million net adds and 5.11 million overseas for the period. Now, the fear has risen that the company’s rapid growth is slowing down. Despite missing the expectation in terms of subscriber growth, it beat earnings expectations of $0.79 per share by reporting $0.85 EPS for the quarter.
“Investors are devastated by Netflix’s Q2 projection that went down in dramatic flames. Now future projections are suspect and that decimates valuation,” private equity firm Patriarch’s CEO Eric Schiffer said as quoted by Reuters.
“We had a strong but not stellar Q2,” Netflix said in a quarterly letter to shareholders. “This Q2, we over-forecasted global net additions… as acquisition growth was slightly lower than we projected,” the company added. Netflix CEO Reed Hastings said median viewing hours was growing but without sharing any specifics.
Though Netflix is leading the market globally, competitors including Amazon, Hulu, and Apple are also gaining foothold in the market making things tougher for the company. The deal between AT&T and Times Warner is also an indication of increased competition for the platform. Even in India, from where Netflix targets to add a huge number of subscribers, its international rival Amazon and players like Hotstar, Voot, ALTBalaji have strong foothold in the market.
“We’ve seen this movie of Q2 [subscriber net adds] shortfall before, about two years ago in 2016 — and we never did find the explanation to that, other than there’s some lumpiness in the business,” Netflix CEO Reed Hastings said adding that the company continued to perform after that also.
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
