Netflix shakes up marketing team

MUMBAI: After months of suspense, Netflix has shakenup its marketing team.

Leslie Kilgore, the company‘s chief marketing officer for the past 12 years, will be replaced on an interim basis by current vp marketing Jessie Becker.

Kilgore will step down but join the board as a non-executive director, it is reported.

On the other hand, Jonathan Friedland, a former Disney executive who joined Netflix a year ago, will become chief communications officer at Netflix.

Both Becker and Friedland will report to Netflix co-founder and CEO Reed Hastings.

Netflix suffered several embarrassing marketing and communications blows in the latter part of 2011 revolving around a price increase and a hasty retreat from its plans to carve off its DVD service from its streaming product.