iWorld
Netflix India, Tinder team up for dating reality show ‘IRL: In Real Love’
Mumbai: Dating app Tinder is set to collaborate with Netflix as its official casting partner for the Indian dating reality show titled IRL: In Real Love.
The ongoing July month will see swipe cards appearing in between Tinder members’ stack of potential matches, and if they swipe right on the in-app casting call they will be redirected to a registration page. The applicants have to be single in real life, and need to have an eye-catching Tinder profile to score a chance of being cast for the Netflix show.
IRL: In Real Love is in tune with other Netflix Original shows like Indian Matchmaking, Love is Blind, and Too Hot to Handle. The upcoming show, produced by Monozygotic, is set to woo audiences with a true to its time dating format, the app said in a statement.
“Tinder is thrilled to partner with Netflix to offer this generation’s hopeful romantics a chance to go after a flame that can’t be put out,” said Tinder and Match Group India’s GM Taru Kapoor. “Right from the casting process to its distinctive dating format, this show brings to the table, an opportunity to experience new connections, some heartbreaks, unmatched chemistry and a whole lot of fun. With Tinder’s diverse community of young singletons actively looking for real sparks, this show will provide them with exactly that and more. It’s a perfect match!”
“IRL: In Real Love is an indigenous dating format and the association with Tinder will help us keep it as real as the times today,” shared Netflix India’s director – International Originals, Tanya Bami. “Authenticity is key to any reality series and Tinder will help us find a cast whose preferences and choices will enable us to understand the everyday dating conundrums. We can’t wait for the Tinder members to swipe right for IRL: In Real Love on Netflix!”
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
