iWorld
Netflix global marketing chief exits
MUMBAI: Netflix global marketing chief Stephen Bruno has exited the company, according to reports. The veteran will join MGM and will be named chief marketing officer (CMO) to advise on both its film and television ambitions.
He’ll work closely with MGM COO Chris Brearton, as well as MGM Worldwide TV Group chairman Mark Burnett — in addition to MGM Motion Picture Group chairman Jon Glickman and TV executive director Nancy Tellem.
Bruno had served as VP creative marketing at Netflix since 2015. There, he executed campaigns for a broad range of original series, including Stranger Things, 13 Reasons Why, Orange Is the New Black, The Crown and Narcos. He also handled Netflix features like Bird Box, Mudbound and To All the Boys I’ve Loved Before, as well as high-volume documentaries and comedy specials. Before heading to the Ted Sarandos-led company, Bruno worked at the Weinstein Company and Miramax Films.
His exit comes within two weeks of the departure of Netflix CMO Kelly Bennett who had been with the streaming giant for over seven years.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
