iWorld
Netflix gets competition as Hooq enters Singapore market
MUMBAI: Team Netflix, please take note. Video streaming service Hooq is now available in Singapore. It launched in the Philippines early last year, and has since expanded to Thailand, India and Indonesia. In India, Hooq plans to invest $2 million on home-grown content.
Hooq is a joint venture by Singtel, Sony Pictures Television and Warner Bros. Entertainment.
The platform has a catalogue of over 20,000 movies and television shows, comprising both Hollywood and regional content. Apart from Hollywood content, Hooq has presently sourced Indian films and shows from studios like Rajshri Productions, Reliance Entertainment, Shemaroo Entertainment, Balaji Telefilms and Whacked Out Studios. With the cost of making original English language shows high, the platform is considering Hindi and other Indian language content.
It gives users access to Hollywood, Filipino, Indonesian and Indian content but there are plans to add Korean, Malay and Chinese content within the next 90 days.
In Singapore, a subscription costs from $8.98 a month, to $78.98 for 360 days ($6.58 a month). Discounts are available for longer subscriptions. Hooq has also partnered with Singtel to offer prepaid streaming data bundles starting at $7 for 1 GB of streaming. More bundles will be available for the customers in the next few months.
iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
