eNews
Neha Singh Warrier joins Amazon Ads as lead content monetisation
MUMBAI: Neha Singh Warrier, a veteran in media sales with over two decades of experience, has joined Amazon Ads as lead content monetisation for the west and south regions in India. Warrier announced her new role on LinkedIn, expressing her excitement to be at the “intersection of content, commerce and technology.”
She joins Amazon Ads after a significant tenure at Sony Pictures Networks India, where she served as associate vice president of SonyLiv digital ad sales. Her role involved transforming marketer engagement on over-the-top (OTT) platforms and securing sponsorships for major sporting and entertainment intellectual properties (IPs). Before that, she was the head of digital sales at Zee5, where she consistently exceeded revenue targets and pioneered long-term strategic sales plans.
Warrier’s career also includes a decade-long stint at Discovery Inc, where she was an associate director of advertising sales, leading ad sales for the Discovery network’s flagship channels. She was recognised as a “stellar performer” for her role in achieving a compound annual growth rate (CAGR) of 24 per cent over ten years. She also held roles at Mirriad, CNBC-TV18, and Sony Entertainment Television, where she worked on monetising marquee IPs like Bigg Boss and Indian Idol in their inaugural years.
A professional athlete in her early career, Warrier stated that she applies the same dedication and teamwork skills to her professional endeavours. She is known for her ability to take calculated risks and propose innovative strategies to deliver tangible results.
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
