News Broadcasting
NDTV to set up subsidiary for convergence & tech biz; plans to enter e-commerce
MUMBAI: News broadcaster New Delhi Television Ltd (NDTV) is setting up a new subsidiary where it will park its convergence and technology businesses.
The company has also decided to enter into e-commerce business through its subsidiary, NDTV Worldwide.
In the restructured form, NDTV Ltd will, thus, have four subsidiaries, each looking after a separate business. While NDTV News will take care of the news broadcasting business, NDTV Worldwide will be responsible for the media consultancy and e-commerce part. NDTV Network will constitute the lifestyle business and the fourth subsidiary will combine Convergence and NDTV Labs, which will manage the content delivery aspect of NDTV’s business.
As part of an exercise to simplify the structure, NDTV Labs will get merged into NDTV Convergence. “This was the most natural step to take. Convergence is a growing business,” said NDTV Group vice-chairperson KVL Narayan Rao said.
NDTV Convergence was set up to exploit the synergies between television, Internet and mobile and it also owns the website ndtv.com. NDTV Labs focuses on development of broadcast graphics systems.
Asked if NDTV is merging the step-down subsidiaries for raising capital or bringing in an investor, Rao said, “This is not why it is being done. Convergence is self-funded.”
For the year ended 31 March 2012, NDTV Convergence recorded a fivefold jump in net profit. Revenue rose by 60 per cent over the last fiscal year.
NDTV WorldWide also turned profitable. Net profit doubled in the fiscal ended 31 March 2012, while revenue tripled over the year-ago period. NDTV, however, does not disclose the exact financials of these two outfits.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
