News Broadcasting
NDTV hands over ad sales duties to Star
MUMBAI: In a cluttered environment where news channels are struggling to up advertising rates, NDTV has assigned Star India to exclusively handle the airtime sales of all its news channels – NDTV 24×7, NDTV India and NDTV Profit.
The five-year deal will come into effect from 1 April, bringing together two broadcasting companies that would fight it out in a marketplace that is unfriendly to ad rate hikes.
For Rupert Murdoch’s Star India, the commercial alliance will mean that it has news in its bouquet mix. The network had earlier handled the ad sales of MCCS, the news broadcasting company where it owns 26 per cent stake with ABP Group as the senior partner, but that got separated and is now managed independently.
Said Star India CEO Uday Shankar, “The combination of the NDTV news brand and Star’s leadership should be able to unlock significant value for NDTV. The presence of NDTV news shall strengthen Star’s sales bouquet and enable Star to offer a comprehensive option to advertisers and agencies.”
NDTV, which has seen a slowdown in its advertising revenue from news operations, will continue its ad sales arrangement with Raj Nayak‘s Aidem Ventures for lifestyle channel NDTV Good Times, while pulling out all its news outfits from the media consulting, marketing and advertising sales company.
NDTV will focus on content and business development, areas where it is more comfortable with. For consolidating its revenues, it will adopt the outsourcing model. While Star will handle its ad sales, NDTV will depend on Star Den, a 50:50 joint venture between Star India and Den, for its subscription income.
Prannoy Roy has worked with Murdoch earlier before they split in 2003. After the divorce, Roy went on to launch his news channels and got the company listed in 2004.
Said NDTV chairman Roy, “Star, India‘s leading and most successful television network, has been a trusted partner in the past and NDTV looks forward to this new initiative which we are certain will be of mutual benefit. In many ways, it‘s a perfect fit.”
Will the alliance jack up ad rates for the news business? “The deal does not necessarily mean that ad rates will go up for NDTV. News is a cluttered market and all will depend on the demand and supply equation,” said Madison Media group CEO Punitha Arumugam.
Star India, however, believes that the getting together of the two broadcasting companies will help create value. Said Star India EVP – business development Nitin Kukreja, “There is value to be unlocked with proper packaging. We can command a premium for the news genre.”
Selling airtime for NDTV will help strengthen Star‘s offering for male targeted advertisers. “We have a bouquet of English channels including Star World, Star Movies and National Geographic. We, however, haven‘t yet decided which of our channels we are going to package with the NDTV news channels and offer to advertisers,” Kukreja added.
Some senior executives, however, believe that the outsourcing model is not a good strategy. “The reality in today‘s world is that in the news business, there is a lot of healthy interaction between business and content. There is overlap in events and sponsorship. So it is better to have the ad sales functions handled internally,” the CEO of a news broadcasting company said on condition of anonymity.
Some experts also feel that it won‘t be possible to club general entertainment channels with news channels. “The advertisers are different. The target segments are also different,” a media analyst said.
Will Star‘s relationship with ABP be strained? Will MCCS, which owns and operates Star News (Hindi), Star Majha (Marathi) and Star Anand (Bengali), be impacted?
When contacted, MCCS CEO Ashok Venkatramani did not want to comment on the new deal between Star and NDTV.
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
