News Broadcasting
NDTV Convergence signs 10-year, Rs 750-crore deal with Taboola
Mumbai: NDTV Convergence has signed an exclusive 10-year deal with Taboola, a global leader in powering recommendations for the open web, helping people discover content they may like.
The decade-long deal is based on mutually-determined projections, including growth in traffic, and cumulatively can enable revenue of Rs 750 crore for NDTV Convergence contingent upon it meeting the targets assigned for different stages of the 10-year period, said the statement.
This deal gives NDTV Convergence access to Taboola’s full portfolio of offerings for personalised content recommendations, editorial planning, monetisation, and growth strategies. In addition, NDTV will leverage Taboola Newsroom, an advanced readership insights technology that leverages AI to power editorial processes, it added.
In 2018, NDTV Convergence signed a five-year deal with Taboola, which was at the time among the biggest-ever advertising deals for the Asia-Pacific region. “Taboola has been a significant cornerstone of our business. We prize our seven-year-long association with them because they consistently demonstrate their support for independent journalism,” stated NDTV Group president Suparna Singh. “Taboola’s tools including those that we use in our newsroom make the best use of AI and new technology to ensure our content is flanked by terrific options for our readers to discover and learn more.”
NDTV Convergence will be testing an e-commerce integration that provides a new revenue stream via Skimlinks, a Taboola company. With Skimlinks, NDTV Convergence can complement its premier content with e-commerce, said the statement.
“We are seeing NDTV truly innovate by using recommendations, AI and data for growth,” said Taboola CEO and founder Adam Singolda. “They have been a true partner since 2014 and have shown they are very leaned in to continue to make NDTV a top news destination. What sets NDTV apart is a truly holistic approach to growth, which uses nearly every one of our publisher offerings to keep readers engaged and spending more time with them. We look forward to helping them grow over the next 10 years.”
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
