News Broadcasting
NDTV 24×7’s new programming initiative pays off
MUMBAI: NDTV 24×7 is now going the business way! The channel had launched a new programming initiative called 9-4 Business & News recently, wherein mostly business related news and talk shows were introduced. With the rave response that this slot got, NDTV 24×7 asserts it is now neck and neck with market leader CNBC -TV18 in competition.
The network promoted this slot via ads on their channels – NDTV 24×7 and NDTV India. Apart from this, an announcement ad in the print media was also released. While the target group is mostly the business class – the channel sent out direct mailers to corporate offices announcing the same.
At 9:55 am, a show called Opening Moves gives the viewers a commentary of the opening market session and updated the viewers with the latest corporate event, which could impact a stock. Another show called Buy or Sell aired at 11 am is targeted at middle-class investors, who call from different places across India to get updates and views from guests and analysts. At 12 pm, the channel airs a bulletin – Trends @ 12, which is a mix of both political and business capsule, which is an area of interest for a general investor in a normal household. Moneywise, at 12.30 pm it provides solutions to those looking for advice on their investment decisions ranging from stocks to mutual funds to buying insurance, houses, car loans, and also on which cars to buy.
At 1 pm, the channel airs Power Lunch, wherein political or corporate bigwigs share their views. This show is interspersed seamlessly with regular news updates. Next in line is The Factor at 2.30 pm, which gives an update on how the day’s top political news may have impacted the financial market.
With this new programming initiative, NDTV 24×7 has beaten the market leader CNBC and is running neck and neck with the same in the day part segment for the last four weeks.
According to Tam data for the last four weeks (1 August – 28 August), in the CS4+ segment for the time period 9 am to 4 pm on weekdays, while in the beginning of August, CNBC was ahead with a channel share of 40.4 per cent, towards the end of the month, NDTV 24×7 managed to break the ice and commanded the same channel share as CNBC – that of 33.3 per cent.
Week Beg
1 Aug
8 Aug
15 Aug
22 Aug
NDTV 24×7 34 % 39 % 32.6 % 33.3 %
CNBC TV18 40.4 % 31.7 % 27.9 % 33.3 %
CNN 2.1 % 2.4 % 2.3 % 2.6 %
Headlines Today 17 % 17.1 % 27.9 % 23.1 %
BBC World 6.4 % 9.8 % 9.3 % 7.7 %
100 % 100 % 100 % 100 %
Also, a whole lot of new advertisers have come on board on NDTV 24×7 during the 9 – 4 slot, apart from some old ones. Some of the brands that advertise in the business and news slot are – Tata Motors, Ford, Samsung, LG, Nokia, IndiaBulls, Tata AIG, Samsung, Shoppers Stop, Hutch, Titan, Standard Chartered Bank, Ford and many more.
News Broadcasting
BBC to cut up to 2,000 jobs in biggest overhaul in 15 years
Cost pressures and leadership change drive major workforce reduction plan
LONDON: BBC has unveiled plans to cut up to 2,000 jobs, roughly 10 per cent of its global workforce, in what marks its biggest downsizing in 15 years.
The announcement was made during an all-staff meeting led by interim director-general Rhodri Talfan Davies, as the broadcaster moves to tackle mounting financial pressures and reshape its operations.
Between 1,800 and 2,000 roles are expected to be eliminated from a workforce of around 21,500. The cuts form part of a broader plan to save £500 million over the next two years, aimed at offsetting rising costs, stagnating licence fee income and weaker commercial revenues.
In a communication to staff, BBC interim director-general Rhodri Talfan Davies said, “I know this creates real uncertainty, but we wanted to be open about the challenge,” acknowledging the impact the move would have across the organisation.
The restructuring comes at a time of leadership transition. Former director-general Tim Davie stepped down earlier this month, with Matt Brittin, a former Google executive, set to take over the role on May 18, 2026.
While some cost-cutting measures are being implemented immediately, the majority of the structural changes are expected to roll out over the next few years, with full savings targeted by the 2027–2028 financial year.
The broadcaster had earlier signalled its intent to reduce its cost base by around 10 per cent over a three-year period, warning of “difficult choices” as it adapts to shifting economic realities and audience expectations.
With operating costs hovering around £6 billion annually, the BBC’s latest move underscores the scale of the financial challenge it faces, as it balances public service commitments with the need for long-term sustainability in an increasingly competitive media landscape.
