National Popcorn Day: Cinépolis sold a popcorn tub every six seconds in 2025

NEW DELHI: Cinépolis India sold nearly five million popcorn tubs in 2025, roughly one every six seconds, underscoring how firmly snacks are stitched into the cinema experience. Data released by the multiplex chain shows patrons bought around 570 tubs an hour, or 10 a minute, translating into 12,000 tonnes of popcorn consumed across its theatres last year.

To capitalise on the numbers and mark National Popcorn Day on January 19, Cinépolis will sell select popcorn variants at Rs 19 across all locations and showtimes, subject to availability. The push will roll into a longer “Popcorn Happy Hour” from 20 to 31 January, offering a buy-one-get-one-free deal nationwide.

Cinépolis India managing director Devang Sampat, said popcorn remains the “sensory anchor” of the big-screen experience and that value-led offers were designed to make it easier for audiences to add food to their visit without diluting quality. He added that proprietary food-and-beverage data helps the chain refine menus and improve the overall cinema experience.

The campaign sits within Cinépolis India’s Foovies strategy, which treats food and beverage not as an add-on but as a core driver of footfalls and consumption, backed by data-led menu development and targeted value promotions.