Exclusive collectibles tie-in with Spider-Man: Brand New Day marks cinema chain's boldest experiential retail push yet
TCH x VAM 2026 panel says attention spans, not screens, are reshaping content
Chain sells 12,000 tonnes in 2025 and rolls out buy one get one popcorn offer.
Cinema chain marks National Popcorn Day with Rs 19 offer nationwide
It’s spotlight to monetise lobby screens nationwide as cinema ads go digital
