iWorld
Namita Tiwari joins Wipro as director & head of CIS marketing
Mumbai: IT major Wipro has brought Namita Tiwari on board as director and head of CIS marketing.
Announcing her new role, she wrote on LinkedIn, “I’m excited & grateful to share that I have joined Wipro, as Marketing Director & relocated to Bangalore. Looking forward to the challenges and finding smarter, innovative and faster ways to overcome them.”
In this new role, Tiwari will be responsible for the innovation of the marketing strategies of the company and will be based in Bengaluru.
She is a business storyteller and strategic marketing leader with expertise in creating next-gen marketing programmes that converge digital, brand and content. Prior to Wipro, Tiwari was associated with Tata Communications as senior manager, digital and content marketing. Previously, she worked with a number of companies such as Accenture, Coforge, HCL, Polaris and Infosys.
She is also a well-recognised guest speaker at the Symbiosis Institute of International Business and the Indian Institute of Management, Sirmaur. She has been a member of the CMO Councill since May 2021.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
