Myntra appoints Ritesh Mishra as senior vice-president, head of category and revenue

Bengaluru: Myntra has strengthened its top commercial ranks, appointing Ritesh Mishra as senior vice-president and head of category and revenue, as the fashion e-commerce platform sharpens its focus on scale and profitability.

Mishra will lead Myntra’s category and revenue strategy, reinforcing its core fashion and lifestyle businesses while driving the next phase of growth, the company said. The move comes as competition intensifies across fashion, private labels and premium assortments.

He joins Myntra from Lifestyle India, part of the Landmark Group, where he held senior leadership responsibilities. Mishra has also spent time at Marks & Spencer India, leading large-scale retail operations and growth initiatives, alongside stints at Pepe Jeans London, VF Arvind Brands and Pantaloon.

An alumnus of the National Institute of Fashion Technology, Mishra brings more than two decades of experience across apparel, retail and fashion-led consumer businesses.

With fresh leadership at the category helm, Myntra is signalling intent: sharpen the assortment, accelerate growth and keep fashion firmly at the centre of its marketplace.