e-commerce
Myntra appoints Ritesh Mishra as senior vice-president, head of category and revenue
Bengaluru: Myntra has strengthened its top commercial ranks, appointing Ritesh Mishra as senior vice-president and head of category and revenue, as the fashion e-commerce platform sharpens its focus on scale and profitability.
Mishra will lead Myntra’s category and revenue strategy, reinforcing its core fashion and lifestyle businesses while driving the next phase of growth, the company said. The move comes as competition intensifies across fashion, private labels and premium assortments.
He joins Myntra from Lifestyle India, part of the Landmark Group, where he held senior leadership responsibilities. Mishra has also spent time at Marks & Spencer India, leading large-scale retail operations and growth initiatives, alongside stints at Pepe Jeans London, VF Arvind Brands and Pantaloon.
An alumnus of the National Institute of Fashion Technology, Mishra brings more than two decades of experience across apparel, retail and fashion-led consumer businesses.
With fresh leadership at the category helm, Myntra is signalling intent: sharpen the assortment, accelerate growth and keep fashion firmly at the centre of its marketplace.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
