GECs
MTV’s first soap ‘Kitni Mast Hai Zindagi’ rides well
MUMBAI: Music channel MTV’s first soap Kitni Mast Hai Zindagi (KMHZ), which debuted on 25 October, has spun out a decent performance, according to initial ratings put out by TAM.
The debut ratings, performing 350 per cent above the day-part average with 0.92 TVR, does manage to capture MTV’s core audience in the 15-24 age group in SEC A,B and C.
What’s more, in SEC A, B and Cin Mumbai, the main target audience for MTV, KMHZ notched up an average rating of 2.19 per cent in the second week.
The icing on the cake came in the form of ratings of 3.99 per cent (Sec A and B Mumbai, 15-24 years) for the 8th episode when Ananya, the main protagonist, goes on air as an RJ for the first time.
Amplifying the fact that the show is catching the fancy of the youth — need not necessarily teenagers and those in their early teens— is the figure that KMHZ pulled in extra eyeballs in the first two weeks with a reach of 1.7 million amongst viewers in the 15-34 age group from SEC A,B and C. It also reached 1.2 million viewers in the traditionally non-core 35+age group in SEC A,B and C.
MTV Networks India MD Alex Kuruvilla told indiantelevision.com, “Young Indians have voted unanimously for KMHZ, catapulting us to the No. 3 slot in six metros (all C&S homes). This is a stupendous achievement.” MTV claims to have been the third most-watched channel (behind Star Plus and Sony) among the 15-24-year-olds on weekdays at the 8-8.30 pm slot, for the first three weeks since the launch of KMHZ. The show shared 3.1 per cent viewers in that target audience.
The Tam ratings have highlighted TVRs for the first week signifying an increase of 100 per cent to 0.20 TVR on MTV’s 12-week 8-8.30 pm slot average (0.10 per cent). The audience, according to the data, is in the age group of 15-34 on an all-India basis drawn from SEC A,B and C in markets with 1 million+ population.
The channel claims to have performed well in the Hindi speaking markets too where KMHZ averaged 0.34 in the first week and 0.54 in the second week. The core audience was drawn from the age group 15-24 in SEC A,B,C.
According to MTV, amongst the many highpoints, the channel had more than 22,000 participants lining up for auditions. Post the launch of the serial, the KMHZ discussion board on www.mtvindia.com has been buzzing with more than 1000 fresh hits everyday, discussing
and dissecting the soap characters, specifically Ananya and Arnav.
The interactive contests have received more than 5,000 entries in the first two weeks of the serial, and the numbers are growing.
KMHZ showcases the talent of the ‘super six’ (two boys and four girls) who were discovered after a country-wide talent hunt conducted by MTV and Balaji.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
