GECs
MTV, Nick anounce Pakistan launch
MUMBAI: MTV Networks today announced the launch of two of its brands MTV and Nick in Pakistan.
While MTV is being launched through a licensing agreement with Indus Media Group (IMG), kids’ channel Nick would be distributed in Pakistan by ARY Digital Network, informs an official release.
IMG owns and operates Pakistani music channel Indus Music, which will now be re-branded as MTV Pakistan.
MTV Pakistan would be headed by Ghazanfar Ali (chairman, Indus Media Group) as its chief executive officer. MTV Pakistan will be the 57th MTV channel worldwide.
Announcing the launches, MTV Networks India MD and MTV Networks Asia executive VP Amit Jain said, “The launch of MTV and Nick in Pakistan is in keeping with MTV Networks’ strategy of expanding the footprints of our premium brands to key demographics in emerging markets in the region.”
He further added, “Apart from Pakistan, the MTV networks brands have already built a strong viewer franchise in key South Asia markets such as Sri Lanka, Bangladesh, Maldives and Nepal and reach in over 30.5 million households in the region.”
Talking of the MTV launch in Pakistan Jain added, “By tapping into Pakistan’s rich local music scene, we plan to play a major role in supporting and exporting Pakistan’s incredible artists and cultural heritage around the world. We are pleased to partner with Indus Media Group to launch a brand new MTV channel that celebrates Pakistan’s vibrant musical landscape and youth culture.”
Speaking on Nick’s launch in Pakistan, Amit added, “With an approach that puts ‘kids first’, Nick is known for its ‘safe-for-kids-viewing’ programming and takes pride in meaningfully engaging and entertaining millions of kids, worldwide. We are glad to extend Nick’s quality Edu-tainment programming to the kids in Pakistan.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
