MTV Intl wins 2006 One World Media Award for Aids film ‘Transit’

MUMBAI: MTV International was recently honoured at a ceremony in London with a 2006 One World Media Award in the category of ‘Popular Features’ for its first-ever made-for-TV film Transit.The film premiered on 1 December 2005 World Aids Day as part of MTV’s Staying Alive HIV and Aids prevention campaign.

Transit was shot in St. Petersburg, Mexico City, Nairobi and Los Angeles, using the backdrop of these cities to tell a story about love, sex and youth. It has an international cast that includes British actress Shelly Conn Charlie and the Chocolate Factory and Humberto Busto Amores Perros, Transit was developed by MTVNI in conjunction with The Swedish International Development Cooperation Agency (Sida).

In addition to airing on MTV channels around the world, Transit was offered to all broadcasters worldwide cost and rights free to get HIV prevention messages out to the widest audience possible. More than 50 additional broadcasters in Africa, the Asia-Pacific region, Europe, North America, South America and Russia aired the film.