Film Production
Movieverse and Jojo Studios roll out their first Gujarati family film
MUMBAI: Gujarati cinema is about to get a double dose of firsts this Navratri. Movieverse Studios and Jojo Studios are joining forces to launch their debut Gujarati film: a wholesome family entertainer designed to tickle funny bones and tug heartstrings alike.
The collaboration is a milestone for both: Movieverse Studios, the mainstream content arm of IN10 Media Network, is stepping into Gujarati cinema for the first time, while Jojo Studios, the newly minted film arm of the country’s fastest-growing Gujarati OTT platform, is making its cinematic debut.
The film stars Raunaq Kamdar, Mitra Gadhvi and Shraddha Dangar, and is directed by Kilol Parmar. Promising a mix of humour, emotion and cultural relatability, it taps into the recipe that has driven Gujarati films to growing box office success, not just in Gujarat, but in neighbouring states as well.
IN10 Media Network, managing director, Aditya Pittie said, “Regional cinema is the growth frontier for Indian entertainment. Gujarati films are leading that wave with stories that resonate far beyond state borders. Our collaboration with JOJO Studios reflects both the market’s potential and our commitment to rooted yet widely appealing storytelling.”
Jojo Studios, founder, Dhruvin Shah added, “We are thrilled to partner with Movieverse Studios for our film debut. Gujarati cinema has evolved into a commercially robust and creatively exciting space, making this the right time to step into films.”
Movieverse Studios, ceo, Vivek Krishnani summed it up and said, “This project balances creative strength with audience demand. With Jojo app already a leading platform in Gujarat, we are confident this is the first of many films audiences will wholeheartedly enjoy.”
With regional cinema booming and family-driven narratives in demand, this Navratri release looks set to bring Gujarati culture, comedy and heart to screens nationwide.
Film Production
Priyanka Kaur Dhillon joins SVF Entertainment as lead for music distribution
A seasoned content dealmaker with 16 years in digital and satellite media joins the Bengali entertainment powerhouse as it pushes into the pan-India music market
Mumbai: Priyanka Kaur Dhillon has made her move. The content acquisitions and commercials veteran, most recently commercial manager at Sony Pictures Networks India, has joined SVF Entertainment as lead for music distribution, stepping into one of the more interesting briefs in regional entertainment right now.
SVF is no ordinary regional label. Over 30 years it has built a formidable legacy in Bengali cinema and music, driven by culturally resonant storytelling and a catalogue that consistently punches above its weight. Its recent success with Chiraiya underlines the point. But the Kolkata-based powerhouse now has its sights firmly set beyond Bengal, most visibly through Legacy, a rap reality series produced in collaboration with hip-hop label Kalamkaar that signals a deliberate push into the pan-India music ecosystem.
Dhillon brings precisely the kind of muscle SVF needs for that expansion. At Sony Pictures Networks India, she led film acquisition and commercials and handled music licensing across the entire satellite network. Before that, she spent nearly 15 years at Hungama, rising to assistant general manager and leading strategic content licensing for the platform’s digital entertainment business, with a particular focus on international markets. Her label relationships span the full roster: Sony Music, Universal Music, Warner Music, Believe International, Tunecore, The Orchard and a clutch of smaller aggregators. She has negotiated and closed deals with Hollywood studios, Bollywood production houses and regional content players alike, building pricing models and deal structures off data analysis rather than instinct.
Announcing the appointment, Dhillon said she was “thrilled to begin this journey with an iconic Bengali music label and content powerhouse,” adding that SVF’s “constant drive to push boundaries” was what drew her to the role.
SVF has spent three decades proving that regional does not mean limited. With a sharp commercial operator now steering its music distribution, its bid to go national just got a good deal more serious.
