iWorld
Mohalla Tech appoints Udit Sharma as CRO for Sharechat, Moj and Takatak
Mumbai: Mohalla Tech has appointed Udit Sharma as chief revenue officer for its social media platforms Sharechat, Moj and Takatak. He was previously associated with Disney+ Hotstar as head of ad sales for five years.
Sharma announced his new role on LinkedIn, where he said, “For the last 5 years – I had the front-seat view of a platform that evolved from being just another streaming player to India’s most loved entertainment provider. Disney+ Hotstar – Thanks for an amazing journey!”
“As for my next adventure, I am super stoked to be joining Ankush Sachdeva and Ajit Varghese at ShareChat/Moj and getting the opportunity to shape the local language content revolution in India.”
Sharma is an experienced business leader with a history of working in media, mobile payments, fintech and consumer electronics. During his career of 18 years, he has been associated with Freecharge, Zomato and Samsung Electronics among others.
He has completed his MBA from The Tuck School of Business at Dartmouth.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
