GECs
MindShare promotes Pratibha Vinayak to managing director – Sri Lanka
MUMBAI: MindShare has announced that Pratibha ‘Pat’ Vinayak, currently national director – investments for Unilever at Mindshare, will move to Colombo as MindShare Sri Lanka managing director.
MindShare North, East, Sri Lanka and Bangladesh MD Sundar Raman said, “Pat is one of the most respected media professionals in the industry and we are fortunate to have such a high calibre professional in Pat to lead the MindShare business in Sri Lanka. We are looking forward to the same high level of enthusiasm, drive and innovation that she brought to the business in India.”
Vinayak is a media professional with experience across agency, publishing and broadcasting businesses. She spent over a decade with Reader’s Digest managing research and marketing before joining JWT to handle media responsibilities on Unilever under the newly formed JWT Fulcrum where she spent over five years.
She also spent time with Sony entertainment television and Carat before returning back MindShare Fulcrum to manage Unilever investments in 2004. A strong industry advocate, Pat has served on the technical committee of leading industry studies, states an official release.
It has been said that over the years Pat and her team have been instrumental in bringing discontinuous trading practices in managing investments for demanding clients.
Commenting on her new role, Pat says “I am looking forward to working with a fantastic management team which has built MindShare into the best agency in the region, and helping consolidate our leading position in Asia.”
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
