I&B Ministry
MIB scheme evaluation: Tenders invited from Chrome DM, IMRB & Nielsen etc
NEW DELHI: Offers have been invited by the information and broadcasting ministry for the evaluation of its schemes from 11 short-listed agencies which include Chrome and IMRB.
Tenders have been invited by 23 June 2017. The bids will be opened in the presence of authorised representatives of the bidders. The date and time of opening of the bids of the eligible bidders will be intimated separately. The ministry has made clear that it is not permissible for the addresses to transfer this invitation to any other Institution.
A notice on the website of the ministry includes Terms of Reference (TOR) of the Schemes for Assignment, the standard form of certificates to be included in the proposal and the standard form of agreement. The evaluation of the proposals will be done by the Evaluation Committee.
A detailed proposal including the technical bid and the financial bid need to be submitted in two separate sealed covers. The reference number of the letter and the title of the assignment should be superscribed on the envelope containing the proposal.
The short-listed agencies are:
National Institute of Public Finance and Policy (NIPFP),
National Council of Applied and Economic Research (NCAER),
National Institute of Labour Economic Research and Development (NILERD),
National Institute of Financial Management (NlFM),
Centre for Media Studies
Nielsen (India) Pvt. Ltd
Sambodhi Research & Communication Pvt. Ltd.
GFK Mode Pvt Ltd.
Frost and Sullivan
IMRB International, and
Chrome Data Analytics & Media
The schemes include:
Broadcasting Sector:
i) Supporting Community Radio Movement in India
ii) Prasar Bharafi
a) Grant in aid to Prasar Bharati
b) Grant in aid to Prasar Bharati for Kisan Channel
Film Sector:
i) National Museum of Indian Cinema
ii) Infrastructure Development Programme relating to Film Sector
a) Upgradation, modernisation and expansion of CBFC and certification process
b) Upgradation of Siri Fort Complex
c) Upgradation of building infrastructure of Films Division
d) Grant-in-Aid to FTII – Upgradation and Modemisation of FTII
e) Infrastructure development in SRFTI
D Development Communication & Dissemination of Filmic Content
a) Promotion of Indian cinema through film festivals and film markets in lndia and abroad
b) Production of films and documentaries in various Indian languages
c) Webcasting of Film Archives
d) Acquisition of archival films and film material
iv) National Film Heritage Mission
v) Anti-Piracy initiatives
vi) Setting up a Centre of Excellence for Animation, Gaming and VFX
Information Sector:
i) Up-gradation of IIMC to International Standards
Media Infrastructure Development Programme
Development Communication & Information I)issemination Iluman Resource Development
a) Training for Human Resource Development (excluding Prasar Bharati)
b) International Media Programme
c) HRD of Film MediaUnits
d) Payment for Professional Services
I&B Ministry
Government sets up AI governance group to steer policy
AIGEG to align ministries, assess jobs impact, guide AI deployment.
MUMBAI: If artificial intelligence is the engine, the government is now building the dashboard and making sure everyone reads from the same screen. The Centre has constituted a new inter-ministerial body to coordinate India’s approach to AI, formalising a key recommendation from its governance framework and the Economic Survey. The AI Governance and Economic Group (AIGEG), set up by the Ministry of Electronics and Information Technology, will act as the central platform to align AI-related policy across ministries, regulators and departments, an attempt to bring coherence to what has so far been a fragmented and fast-evolving landscape.
The group will be chaired by union minister Ashwini Vaishnaw, with minister of state Jitin Prasada as vice chairperson. Its composition reflects both technological and economic priorities, bringing together the principal scientific adviser, the chief economic adviser, and the CEO of NITI Aayog, alongside key secretaries from telecommunications, economic affairs and science and technology. A representative from the National Security Council Secretariat is also part of the group, while the MeitY secretary will serve as member convenor.
At its core, AIGEG is designed to do two things: coordinate and anticipate. On the policy front, it will review existing regulatory mechanisms, issue guidance across sectors and ensure companies remain compliant with evolving legal frameworks. Beyond that, it will oversee national initiatives on AI governance, with a focus on enabling responsible innovation rather than merely regulating it.
The economic dimension is equally central. The group has been tasked with assessing how AI-driven automation could reshape jobs identifying which roles are most at risk, where those impacts may be geographically concentrated, and whether technology will augment or replace human labour. Based on these assessments, it will develop mitigation strategies and transition plans, signalling a more proactive stance on workforce disruption.
In parallel, AIGEG will work with industry stakeholders to chart a long-term roadmap for AI adoption, categorising use cases into “deploy”, “pilot” or “defer” buckets depending on readiness factors such as data availability, skill levels and regulatory clarity. The aim is to move from broad ambition to structured execution deciding not just what can be built, but what should be built now.
The group will function as the apex layer in India’s AI governance architecture, supported by a Technology and Policy Expert Committee that will track global developments, emerging risks and regulatory priorities. Together, the two bodies are expected to shape both the pace and direction of AI adoption in the country.
In a landscape where technology often outruns policy, the creation of AIGEG signals an attempt to close that gap ensuring that India’s AI journey is not just rapid, but also coordinated, accountable and economically grounded.
