e-commerce
LocoVida inks technology partnership with Times Internet
MUMBAI: LocoVida, a boutique digital technology and advertising firm focused on online vernacular audiences, has partnered with Times Internet (TIL).
As part of the partnership, TIL is licensing its Colombia Traffic Network (CTN) technology to LocoVida to power their advertising campaigns for brands wanting to reach the Tier II and III audiences.
Already Powering Top 100 advertisers in India alone, Colombia Traffic Network (CTN) is one of the largest native network of premium audience in APAC.
LocoVida founder and CEO Anil Kumar said, “We are very excited about this partnership as it offers us the most powerful and robust platform in the country. We chose CTN over others for its premium features and more so, as it is currently being used by TIL themselves and serves impressions across TIL properties. Using CTN, we can facilitate our clients to earn better ROI on their campaigns.”
Times Internet vice president – adtech Swapnil Shrivastav added, “We are very excited to work with Locovida for their deep understanding of the vernacular ecosystem. We look forward to working with them to reach this large set of language publishers who promise to bring the next big set of internet audience to reach this large set of language publishers who promise to bring the next big set of internet audience.”
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
