GECs
Lashkara completes two years; claims No. 1 Punjabi channel status
Lashkara, part of the eight-channel bouquet of Reminiscent Television Network (RTV), has just completed two years in existence and is currently the No.1 Punjabi language channel, a company release states.
Lashkara has a C&S penetration of 80 per cent in Punjab and just under 50 per cent in Delhi, the release states, quoting AG Nielsen’s TAM data.
“In this short span of two years, Lashkara has not only emerged a market leader amongst Punjabi channels but has also carved out a niche for itself with the non-Punjabi audiences all over the world. This has been a remarkable achievement for us and we plan to build further from here, by focusing on mainstream entertainment programming in the near future,” says Subhash Menon (managing director, India operations, RTV).
Some of the brands associated with Lashkara include Pepsi, Coke, Colgate, Wipro, Marico, Johnson & Johnson, Dabur, Tata Tea and Cadburys, according to the release.
The channel has also announced the presentation of its first ever annual Punjabi music awards – the ‘Lashkara Punjabi Music Awards 2001’, to be held on 22 June at the Siri Fort Auditorium in New Delhi.
RTV beams in Gujarati, Punjabi, Hindi, Bengali, Urdu and Tamil and also reaches South East Asia, Africa, UK, Europe, Australia and New Zealand.
In India only the Lashkara and Gurjari (Gujarati) channels are available.
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
