The indexed ad volume growth in IPL 15's eliminator was 17 per cent higher than in IPL 14’s.
The number of advertisers, however, steadily declined in the last two years.
The sector registered the highest ever growth in volumes during the third quarter of 2021.
Sporta Technologies (Dream11) and Think and Learn (BYJUs, WhiteHat Jr) were top advertisers.
Total 151 brands advertised across 64 different categories during IPL 11