iWorld
Lakshya & Raghav spill the beans on IMDb’s ‘On The Scene’
Mumbai: Lakshya and Raghav Juyal recently appeared on the IMDb exclusive segment ‘On The Scene’ to talk about their film Kill. The movie revolves around a soldier who, while on a train journey, has to fight a group of dacoits. The film is known for its intense action sequences and gripping storyline, offering a mix of drama, suspense, and high-octane action.
During the interview, Juyal shared insights about a particularly challenging moment on set, saying, “There was a scene with the actor Abhishek Chauhan, who plays Viresh. He is a brilliant actor and a good friend of mine. I had to physically hurt him in the scene, and it was very challenging for me. It felt strange to harm a friend, even in a fictional context. Additionally, finding the rhythm of my character was tough. It took me a month or two, and listening to specific music, like ‘Mozart: D minor’, helped me capture the character’s tempo.”
Lakshya also reflected on the difficulties of shooting, saying, “Nothing was shot linearly. Scenes were filmed out of order, and maintaining emotional continuity was very challenging. My character has lost someone and is going through physical and emotional turmoil. It was crucial for all that to be reflected on my face and in my body language.”
Speaking about his character, Lakshya added, “We went to the original NSG Camp based in Manesar. We went there and did a lot of study about how a commando moves, how they talk. I mean, these guys are beasts. The way they think. The kind of approach they have towards life and towards their enemies. I had neither heard nor seen this. I had seen it in movies, but in real life, they are the real heroes. I tried very hard to reach where they are. Training started happening. It went on for eight months consecutively, day in, day out. No cheat days, no cheat meals. We just used to prepare and learn fighting, learn choreography. Se-yeong Oh was the action choreographer. He made things very easy for us. There are over 46 killings in the film. So you can imagine how much hard work it took. Every killing is different. Every killing is unique. These guys have a gang of over 40 men. And all 40 men are killed in a unique way, with a new weapon each time. Every minute little thing was detailed. The lady who did our prosthetics, Zuby Johal, she was so detailed about it that she wanted to know about the depth of the wound, how deep is the wound. If somebody has punched you with a certain force, so a wound of a certain depth will be formed. There is detailing on such a thing, they have specially worked on that.”
Describing his character, Juyal said, “I discovered the character during the audition itself, the type of character he is, the type of villain he is. At that very moment, I felt that I had to do this. And through this character people will know me as an actor. It is a big thing for me that I am working with Karan Johar, Dharma Productions, Guneet Monga and Sikhya Entertainment. I’m on the poster. So it’s a different feeling. This film is going to change my career, I think.”
iWorld
Meta launches AI connectors for ads in open beta
Tools enable campaign creation, reporting and insights via AI platforms.
MUMBAI: If ads were once about gut feel, Meta now wants them run on autopilot with AI riding shotgun. The company has unveiled its Meta ads AI connectors in open beta, a move aimed at embedding campaign creation, management and analysis directly into the AI tools advertisers already use. The push reflects a broader shift in digital advertising: from platform-led workflows to AI-assisted, cross-tool execution.
At the heart of the rollout are Meta’s ads model context protocol (MCP) server and a command line interface (CLI), which together allow advertisers to securely link their ad accounts to AI agents. The promise is straightforward real campaign data, not generic prompts, powering decisions across workflows.
The connectors are designed to streamline multiple layers of campaign management. Advertisers can generate detailed performance reports, create and edit campaigns using natural language, manage product catalogues, and diagnose signal quality, all without leaving their preferred AI environment.
Meta is also leaning into ease of adoption. For MCP, the company says setup requires no coding, developer credentials or API integrations, positioning the tools as accessible for businesses of varying sizes and technical maturity.
The launch complements Meta’s existing AI business assistant within Ads Manager, which focuses on recommendations and troubleshooting inside the platform. The connectors, by contrast, extend that intelligence outward into third-party AI tools that marketers increasingly rely on for cross-channel planning and automation.
The underlying strategy is clear: instead of forcing advertisers deeper into its ecosystem, Meta is meeting them where they already work while still keeping its data and ad infrastructure at the core of decision-making.
As AI continues to reshape how campaigns are conceived and executed, Meta’s latest move signals a future where managing ads may feel less like operating software and more like having a conversation.
