HMD partners with Raghav Juyal as brand ambassador

MUMBAI: HMD has just choreographed its smartest move yet tapping dance dynamo and all-round entertainer Raghav Juyal as the fresh face of its smartphones. The Finnish phone maker announced the partnership today, bringing on the versatile Pan-India star to front a full-throttle 360-degree campaign across OOH billboards, print, social media, video platforms and influencer networks. Raghav, known for his bold, unconventional roles across dance, television, OTT and mainstream cinema, brings an authentic, unfiltered vibe that resonates deeply with Gen Z and millennial audiences who prize self-expression and originality.

This alliance perfectly mirrors HMD’s own reinvention: combining cutting-edge technology with accessible, value-driven pricing while championing human-centric innovation. Raghav’s effortless style and creative versatility make him the ideal match for a brand that wants to empower everyday creators rather than chase algorithms.

HMD India VP and CEO of APAC and ANZ Ravi Kunwar said, “As we enter our next phase of growth, this partnership with Raghav marks a defining step in HMD’s bold reinvention journey. His persona aligns seamlessly with our vision of building smartphones that empower this new generation to express themselves freely.”

Raghav Juyal added, “HMD’s human-centric approach to technology truly resonates with me. Their smartphones equip versatile storytellers like me with the clarity, power and reliability to push creative boundaries across every screen and platform. I’m genuinely excited to bring a fresh, new-age energy to audiences through HMD’s bold campaigns.”

The tie-up builds on HMD’s strong momentum in 2026, which already includes an official association with Rajasthan Royals for IPL activations, a collaboration with Sarvam AI to bring advanced voice tech to feature phones, and an exclusive launch partnership with Flipkart to roll out the new lineup nationwide.

From dance floors to OTT screens, Raghav has always moved to his own beat. Now he’s helping HMD dial up the same disruptive energy in the smartphone world proving that sometimes the best way to connect with the next generation is to keep things refreshingly real, reliably powerful and effortlessly cool. The campaign drops soon, and if Raghav’s track record is anything to go by, it’s going to be anything but ordinary.