e-commerce
Kyazoonga plans big to capitalize the $10 billion e-ticketing market
MUMBAI: After missing out on Rio 2016 Olympics ticketing by a whisker, India budded international ticketing giant Kyazoonga has invested over Rs 100 crore to sign a multi-year deal with the Caribbean Premier League (CPL), the official T20 championship in West Indies. Kyazoonga will provide complete proprietary ticketing and accreditation solution, as part of the association.
The deal underscores the company’s global ambitions where it is making a mark by displacing established players and disrupting legacy practices and systems. The company ticketed the CPL last year as well and the experience enthralled the venture to go for a multi-year deal, says Kyazoonga co-founder & CEO Neetu Bhatia.
CPL CEO Damien O’ Donohoe had earlier said, ‘We have been extremely pleased with the technology, operational and system capabilities and the quality of service that Kyazoonga has brought to CPL’s ticketing programme. Having worked with other major ticketing service providers in the world, Kyazoonga felt like a breath of fresh air when they were able to quickly set up ticketing operations across multiple countries in the region and successfully overcome all the challenges that come with a geographically and culturally diverse ticketing market. We are delighted with the deal that will help us grow the tournament bigger and better. The team from Kyazoonga never ceases to pleasantly surprise us with their positive, technology-driven approach to come up with solutions.”
“The experience of cricket is different in Caribbean Island. It is fun filled, passionate and people love the tournament. Shah Rukh Khan recently invested big in the tournament, Hero came in as the title sponsor and most importantly there are quality players playing the game. So, overall I feel it’s a great tournament, which will get bigger and better with time and that’s why we signed this long term deal,” adds Bhatia.
The CPL, a highly popular league with a wide array of international cricket stars, continues to expand and grow stronger. The league has a six team format with representation from the six main cricket playing countries – Trinidad & Tobago, Jamaica, Guyana, Barbados, St. Kitts and St. Lucia. Shah Rukh Khan’s Kolkata Knight Riders (KKR) recently bought Trinidad & Tobago team. In the Indian subcontinent, Sony Six and Sony Six HD will telecast the matches live.
The ticketing industry in India is growing fast, thanks to the growth of internet. As per analysis, the e-ticketing gate revenue in the country is over $10 billion. Reportedly, India with over 300 million internet users has already dethroned US to become the number two country in terms of consumption of internet.
But, the e-ticketing penetration is restricted to a mere 20 per cent which signifies a huge scope of growth and possible emergence of a cluster of new e-ticketing ventures. Every month India is adding 5-6 million internet users and a mammoth 650 million users is estimated to be online by 2020 – of which 250 million will shop online – spending over $50 billion as per a recent Bain report. The report also suggests that mobile phones will dominate 70 per cent of the total number of internet users.
Rural India, where internet is yet to witness total emergence also contributes highly to the ticketing revenue, asserts Bhatia.
She further says, “Our experience with Raipur was highly encouraging. We generated over Rs 9 crore per match which proves that e-ticketing can grow immensely irrespective of geography and demography.”
Goods and Service Tax (GST) can play a vital role in the growth of this industry also. “We need one tax policy and GST can bring that. I have seen people cancelling or shifting events because of tax irregularity and hence with GST we can avoid that,” opines Bhatia.
Kyazoonga introduced professionalized e-ticketing in sports and entertainment to India in 2007 and has continued to democratise access to some of the largest events in the sub-continent such as the ICC Cricket World Cup 2011, the Sachin Tendulkar Retirement Test, several IPL teams since the first season, Bryan Adams India Concert Tour, Guns N’ Roses India Concert Tour and the annual Jaipur Literature Festival among others.
e-commerce
Visa report tracks rise of India’s affluent, experience-led spending
Affluent base doubles to 130 lakh, travel 58 per cent of elite spends.
MUMBAI: In India’s new luxury playbook, it’s less about owning more and more about living better. A new whitepaper by Visa Consulting and Analytics (VCA) maps a decisive shift in India’s affluent economy, where spending is becoming more intentional, experience-led, and closely tied to personal identity rather than pure income growth.
Titled India’s Affluent Economy 2025–2026, the report draws on a Visa-commissioned Yougov study and VisaNet data across travel, dining, retail and lifestyle categories. The headline number is hard to miss: individuals earning over Rs 10 lakh annually have nearly doubled from 69 lakh to 130 lakh, significantly expanding the country’s discretionary spending base.
But it’s not just about scale, it’s about behaviour. As consumers move up the affluence ladder, discretionary categories are taking a larger share of credit card spends, positioning cards as key enablers of premium, lifestyle-driven consumption.
The geography of wealth is shifting too. Affluence is no longer confined to metros such as Mumbai, Delhi and Bengaluru, with cities like Ahmedabad, Surat, Jaipur and Lucknow increasingly mirroring metro consumption patterns.
The report highlights a clear pivot from ownership to access. More than 50 per cent of affluent consumers now use cards for elite memberships, while 7 in 10 are drawn to limited-edition drops and curated collections. Increasingly, luxury is defined by seamless access be it concierge-led travel or curated dining where time saved is as valuable as money spent.
Spending patterns reinforce this shift. Among the ultra-elite, travel accounts for 58 per cent of discretionary spends, far outpacing retail and luxury combined at 28 per cent. Cross-border spending penetration stands at 63 per cent, signalling a growing global outlook among India’s affluent.
Closer home, indulgence is becoming routine. Nearly 4 in 5 affluent consumers dine at premium establishments at least three times a year, while 1 in 4 visit luxury venues more than five times annually. Dining spends are also climbing, with Rs 20,000 emerging as a new entry-level benchmark per experience and Rs 50,000 marking premium territory.
Retail, meanwhile, is becoming more selective. Three in four affluent consumers make a high-end purchase at least once a quarter, while one in four shops premium every two weeks. Luxury retail intensity is also rising, with 2 in 5 consumers spending over Rs 5 lakh annually, and a smaller but significant segment exceeding Rs 10 lakh.
Technology and wellness are carving out new roles in this ecosystem. High-end gadgets now see average spends of Rs 60,000 or more per purchase, while ultra-elite consumers are eight times more likely to visit spas and show five times higher engagement with cosmetic stores than non-affluent groups.
The broader takeaway is structural. Affluent consumers are no longer buying products, they are buying ecosystems. Integrated experiences across travel, dining, wellness and payments are becoming central to how this segment lives and spends.
As India’s affluent base expands beyond metros and aligns more closely with global consumption patterns, the real opportunity lies not just in size, but in speed. For brands, the message is clear: relevance will be defined by how early and how seamlessly, they plug into this evolving lifestyle economy.
