News Broadcasting
‘Kehta Hai Dil’; rocking the 9-10 pm slot on Tuesdays
MUMBAI: The weekly one-hour show on Star Plus, Kehta Hai Dil (KHD) in the last 17 weeks, has been the top rated programme 12 times in the 9 PM to 10 PM time band across all channels. In the last 4 months, the show averaged a rating of 9.6 TVR(in c&s households) Hindi speaking markets and peaked at 10.5 TVR.
KHD, the story of Karishma, who, her in laws believe is dead, but in fact is back as Naina to take revenge from her mom in law, Lalita and dad in law, Mayor. Karishma, a widow, is now fighting as a lawyer to save her childhood love, Dhruv who is framed for three murders. The viewers are waiting to find out how she gets the better of her enemies and whether she will be re-united with her first love Dhruv.
Besides the high ratings, KHD also claims to have a loyal audience as it regularly garners more than 60 per cent channel share in this time band. Touting a loyalty index of over 84 per cent, on an average, UTV’s KDH seems to be throwing up a good concluding season.
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
