GECs
‘Kam Ya Zyaada’ launch to be simulcast on Zee network channels
MUMBAI: Zee TV is putting all its efforts behind its upcoming gameshow Kam Ya Zyaada (KYZ).
Leveraging its cumulative strength, Zee Telefilms will telecast the first seven minutes of KYZ on network channels Zee Cinema, Zee News, Zee Cafe, Zee Smile, Zee Marathi, Zee Gujarati, Zee Bengali, Zee Punjabi, ETC Punjabi and ETC Music on the launch day 12 December.
“Basically, the strategy is to create a road block for other channels. With this exercise, we intend to reach more viewers and make them tune in to Zee TV for the entire show,” Zee TV programming head Ashwini Yardi told indiantelevision.com.
There would, however, be no advertising innovation as such. Zee TV had earlier experimented with the single ad break innovation for the launch episode of its primetime soap Saath Phere.
As already reported, Zee TV has kicked off its off-air campaign for the Manoj Bajpai-anchored show. The channel is aiming to reach more than a million people with its innovative on-ground activity ‘Tarazu’.
Other than this, the channel is also starting a contest this weekend wherein questions related to the movie, Yes Boss and Munnabhai MBBS, will be asked. The winners shall be declared in the episodes of KYZ and will get the attractive prize of a gold coin.
On its part, Zee’s Hindi movie channel Zee Cinema is showing a Manoj Bajpai festival presently.
Zee TV will telecast KYZ Monday to Wednesday at 10 pm from 12 December onwards.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
