Kalyan Jewellers steps in as style partner for RCB Women

Bengaluru: Kalyan Jewellers has struck a style-led partnership with Royal Challengers Bengaluru Women, coming on board as the team’s official style partner as the Women’s T20 league 2026 begins. The association pairs two brands trading on confidence and modern Indian identity. Kalyan Jewellers will work with RCB Women to spotlight contemporary expression and self-belief, on the field and beyond it, as women’s cricket continues its rapid rise.

The partnership will roll out through an integrated digital and social campaign featuring Smriti Mandhana, Shreyanka Patil and Lauren Bell. The messaging positions jewellery as an extension of personal style and confidence, drawing a deliberate parallel between elite sport and modern elegance.

The tie-up goes beyond branding. Fans can expect curated engagement through the season, including meet-and-greets with players, access to match tickets and select on-ground experiences designed to tighten the bond between team and supporters.

Ramesh Kalyanaraman, executive director at Kalyan Jewellers, said the RCB Women’s team reflected values central to the brand. “They stand for resilience, ambition and self-belief. As official style partners, we are proud to celebrate athletes who project confidence and purpose, while mirroring the growing influence of women’s sport in India.”

Rajesh Menon, coo at Royal Challengers Bengaluru, said the partnership captured the changing face of the women’s game. “Excellence in sport today sits alongside individuality and confidence. We look forward to building a strong and meaningful association this season.”

RCB Women enter the 2026 campaign as former champions, having lifted the title in 2024. With viewership and fan engagement climbing each season, the league has become a powerful platform for women’s cricket and the brands that want to be part of its momentum.

For Kalyan Jewellers, the alliance sharpens its presence in culturally resonant spaces that celebrate aspiration and the modern Indian woman. For RCB Women, it adds another polish to a team already setting the pace, on style as much as silverware.