MAM
KLF Nirmal names Shreyanka Patil as Karnataka brand ambassador
Hair oil brand pairs endorsement with grassroots push for women cricketers.
MUMBAI: From spin to shine, Shreyanka Patil is adding another feather to her cap, this time, off the cricket field. KLF Nirmal, one of India’s leading coconut hair oil brands, has signed rising cricket star Shreyanka Patil as its brand ambassador for Karnataka, while simultaneously launching a grassroots initiative aimed at supporting aspiring women cricketers from rural parts of the state.
The partnership arrives at a time when Patil’s stock continues to rise. Currently representing India at the ICC Women’s T20 World Cup 2026 in England and Wales, the Karnataka all-rounder has emerged as one of the country’s most exciting cricketing talents. Her journey from local grounds to the international stage and her popularity as a key player for Royal Challengers Bengaluru Women has made her a role model for young athletes across the region.
But the announcement is about more than a celebrity endorsement.
Alongside the ambassadorial role, KLF Nirmal has unveiled a programme designed to encourage greater participation of girls in cricket, particularly in rural Karnataka, where access to sporting opportunities often remains limited. The initiative aligns with a broader trend of brands linking sponsorship deals with community-focused sports development.
The company believes Patil’s story embodies the values it wants to champion: perseverance, authenticity and ambition rooted in strong local connections.
For KLF Nirmal, the association also reflects a growing shift among consumer brands towards athletes who resonate with younger audiences and represent emerging success stories rather than established icons alone.
The campaign featuring Patil will roll out across television, digital platforms, retail touchpoints and on-ground activations across Karnataka over the coming months.
As women’s cricket continues to gather momentum in India, brands are increasingly looking beyond visibility and towards purpose-led partnerships. In backing one of Karnataka’s brightest sporting prospects while investing in the next generation, KLF Nirmal is betting that inspiration travels furthest when it begins close to home.
