iWorld
Kali Sayak Mukherjee named head of creative marketing at Prime Video
MUMBAI: Prime Video has elevated Kali Sayak Mukherjee to head of creative marketing for Apac and ANZ, handing him one of the most expansive creative mandates in the streaming giant’s global network.
Starting January 2026, Mukherjee will oversee creative marketing and production across India, South East Asia, Australia, New Zealand and Japan. It is a role that blends storytelling with scale, and one that marks a significant step up after more than six years shaping Prime Video’s creative voice in India.
Announcing the move, Mukherjee struck a characteristically reflective note, calling the opportunity both humbling and exciting. An electrical engineer by training who once wondered if he could write copy, he now finds himself steering international creative teams across diverse cultures and markets. He likened the experience to his two year old discovering a ball pit, curious, energetic and all in.
During his tenure in India, Mukherjee played a key role in building Prime Video’s cultural footprint through content led ideas across series and sports. Colleagues credit him with marrying sharp creative instinct with a deep understanding of audiences, a combination that helped Prime Video stand out in a crowded streaming landscape.
Mukherjee was quick to acknowledge the teams and leaders who shaped his journey, from his India based creative colleagues to mentors across Amazon and Prime Video who backed his growth. He also thanked senior leadership for trusting him with a wider canvas and a bigger brief.
With 2026 just underway, Mukherjee is already clear on one thing. The work begins now. And if his career so far is any indication, the next chapter promises ideas that travel well across borders, screens and cultures.
