iWorld
JioHotstar subscriptions to be available at three price points
MUMBAI: There is nothing such as a freebie; everything has a price. A lot of misinformation has been put out about the charges that JioHotstar is going to be levying on customers for the new streamer. Here are the details: All of our plans give you access to all content on our platform:
. Unlimited live sports (Cricket, Tennis grand slams, Premier League and more)
. Latest Indian movie digital premieres, Hotstar Specials, and Star serials before TV
. Disney+ Originals, popular Disney movies & kid’s shows (in English & select Indian languages).
Mobile (Ad-Supported plan) – Rs 149 / 3 months and Rs 499 / year
. Access content on “1” mobile device at a time
* Renewal will be priced at Rs 149 / 3 months even if a discounted price was availed for the first 3 months of the plan.
Super (Ad-Supported plan)** – Rs 299 / 3 months and Rs 899 / year
. Access content on any “2” devices at a time
. All content can be enjoyed on any of our supported platforms (Mobile, Web, and supported Living Room devices).
** Also applies to Jio Broadband JioHotstar partner plan
Premium (Ad-Free plan) – Rs 299 / month (Can only be purchased via web browser),
Rs 499 / 3 months and Rs 1499 / year
. Access content on any “4” devices at a time
. All content can be enjoyed on any of our supported platforms (Mobile, Web, and supported Living Room devices)
. Enjoy Ad-free Entertainment, except in LIVE content such as sports and other LIVE shows that continue to be ad-supported.
iWorld
Prashant Iyer joins Sony LIV as head of marketing
The former Netflix India director grew the streamer’s social following from half a million to 55m
MUMBAI: Sony LIV has poached one of India’s most battle-hardened streaming marketers. Prashant Iyer, who spent nearly eight years at Netflix building its India operation into a social-media juggernaut, has joined the platform as head of marketing.
Iyer leaves Netflix having done rather a lot. He grew the streamer’s India social community from roughly 500,000 followers to over 55m, delivered engagement and organic impressions double those of rivals, and ran more than 250 campaigns across titles, brand and partnerships. In his final role as director, marketing, he sat on the core leadership team credited with driving 15-times revenue and subscription growth over eight years. He also served as the only director-level social leader across Asia-Pacific, a regional mandate that stretched across a 200m-plus follower community.
Before Netflix came Nike, where Iyer spent three and a half years straddling digital brand commerce and key account management, including ownership of Myntra, the brand’s largest digital account in India. Earlier still, Titan Company gave him his first crack at brand and digital marketing.
Sony LIV, which has been muscling for position in an increasingly crowded streaming market, has landed a marketer who knows precisely how to build an audience from scratch and, just as importantly, how to keep it. For a platform still chasing the kind of cultural cachet Netflix India took years to earn, that is not a bad place to start.
