iWorld
JioCinema announces major kids entertainment foray
Mumbai: This Children’s Day, JioCinema, India’s ultimate destination for entertainment, announced its foray into Kids entertainment with a dedicated ‘Kids and Family’ offering. With a stellar content offering spanning over 3000 hours of some of the best known franchises from across the world and biggest Indian IPs, the platform will cater to young audiences across Tiny Tots, Kids, Pre-teens and will also house content for the entire family to enjoy together.
Creating India’s single largest destination for Kids’ entertainment with over 100 top Toon franchises, 300+ Series and Movies spanning DIY, comedy, adventure, and action genres, JioCinema promises fun, thrill and nostalgia, to every child across the country, with popular content available in 5+ Indian languages.
From Anime to superheroes, to mythos, spanning local and global favourites, JioCinema brings the largest offering of kids’ network content from Viacom18 including Motu Patlu, Shiva, Rudra, Chikoo aur Bunty, Pinaki and the Bhoot Bandhus, The Twisted Timelines of Sammy & Raj, Kanha – Morpankh Samrat, among others. Raising the bar with premium global series such as Harry Potter, Transformers, HBO Storybook musical, The Looney Tunes Show, Super Mario Bros, Justice League War World, Garfield, Tin Tin, Trollstopia, Zig & Shark, Peppa Pig, Pokémon, and movies like Shrek, Kung Fu Panda, Madagascar, Teen Titans Go, Polar Express, Lego Ninjago, The Flintstones, Boss Baby, and a lot more, JioCinema promises to entertain kids and those young at heart with thousands of hours of magical content. Through strategic partnerships with leading local and global studios including Cartoon Network Studios, Dreamworks, EOne, The Pokémon Company & Animaccord, among others, the offering will add fresh content every week.
Further exemplifying its commitment to providing a safe and wholesome family entertainment experience, JioCinema is including a ‘Kids and Family’ profile in every account, granting children access to only age- appropriate content. Recognizing the significance of screen time among children, the ‘Kids and Family’ profile is combined with a unique ‘PIN’ based ‘Parental Control’ mechanism. With advanced algorithms and cutting-edge technology, the profile will allow parents to customize the content access based on their child’s life stage, giving them complete control.
On creating a wholesome entertainment ecosystem for kids and their families, a JioCinema spokesperson said, “At JioCinema, we are deeply committed to building a one-stop destination for all things entertainment. We are invested in understanding Indian audiences and their preferences and continue to evolve as the preferred source for all their entertainment needs. Our newly added Kids and Family category will unlock access to millions of families across India and enrich family consumption. With the best content from India and around the world, available in multiple languages, we aim to be inclusive and an enabler of wider consumption with fewer barriers’’.
Headlining the rollout of the kids and family slate is the enthralling Pokemania festival, marking an exciting chapter for fans of the beloved Japanese Pokémon franchise. As the exclusive home to over 1000 episodes and 21 movies, JioCinema will be celebrating the fervor surrounding the enchanting poke-monsters with a brand-new season unveiled every Thursday, starting on 16 November, with Season 12.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
